Be A Killer Copywriter
Copywriting is difficult because it’s nothing like the writing we learned in high school or college.
Content marketing costs 62% less than traditional marketing tactics while still generating 3x more leads!
That’s why content marketing is on the path to becoming a $300 billion industry by 2019.
That means businesses need to get on board with it. Otherwise, they risk falling behind the competitors who are using it. And you can’t always rely on outsourcing your content if you want to keep the quality high. If you run your own business, you know everything about it like the back of your hand. You’re the best person to communicate the passion and spirit of the company because you spent all those nights, days, weeks, months, and years bootstrapping it. So you need to be fluent in copywriting. Why? Everything in business revolves around it. Most companies report that content marketing increased both the quantity and quality of leads. I could write an entire article about these stats.
Content marketing is the most cost-effective way to grow your company!
And mastering copywriting gives you a full toolset that can help you stand out amongst the millions of content pieces that are published daily.
Here are 7 detailed resources that you need to start mastering copywriting and bringing in countless more leads.
Start with the basics of Copywriting 101:
You can’t just jump into the deep end of the pool without a basic swimming lesson.
Just like you wouldn’t hurl yourself into AdWords without a clue about how to generate a positive return on investment.
First, you need to focus on building a solid foundation that can pave the way for more refined copywriting skills like headlining and creating conversion-inducing copy.
Don’t worry. We’ll get to those two in a few minutes.
Here’s how the first line starts
Copywriting is one of the most essential elements of effective online marketing.
Truer words have never been spoken!
Copywriting is the trick to getting people to click on your PPC ads, open your emails with creative subject lines, and drive CTRs through the roof on organic blog post headlines.
Almost everything marketing-related comes back to copywriting at some point.
And that’s what this Copyblogger guide starts to prepare you for.
Set yourself a word count to stay laser-focused:
Whatever you're writing and wherever your copy is going, be ruthless with your words - consumers don’t have time for waffle. Research shows that we've only got 7 seconds to make a good impression online, so we must show value fast.
You need clean thinking and simple language to create copy that quickly resonates with a target audience and moves them to take action. Forget everything you've learned at school: Let's get one thing straight: school doesn’t prepare us for business.Grammar and spelling are obviously important,but academic writing is all about elaborate vocabulary and structural conformity.Great copywriting isn’t about following rules; it’s about knowing when to break them.
Put your customers or clients first: When it comes to copy,businesses tend to focus too much on the wrong things.What you’ve got to say about your business isn’t important; actually,what your audience needs to hear is.
As such,business copy needs to be extremely benefit-driven.
Use emotion to instigate action: Big brands use emotion in their copy all the time.
Because emotion sells.
No matter what the product is, it's usually bought because of how the customer feels about the item, what it will do for them and how it will make them feel. Customers then try to justify the purchase with logic. So, since emotions instigate sales, copy has to evoke emotions.
If a customer has a problem that needs solving or a desire for a particular item, they're going to feel a wide range emotions before, during and after a sale. Create a style guide for consistency: Savvy business-leaders shape the culture of their company to drive innovation and earn revenue. A style guide officially documents these ideas and demonstrates that some thought has gone into how a firm wants to be portrayed. Nike, Apple, and Google are terrific examples of businesses that thought carefully about their image and message. To be creative, allow yourself to fail:
Fact is, fear is at the heart of most bad writing. From an early age, creativity is actively discouraged. Yet in business, it’s exactly what's required.
“Failure isn’t something to be embarrassed about; it’s just proof that you’re pushing your limits, trying new things, daring to innovate” - Gavin Newson
Conclusion: At the end of the day, no matter what industry you're in, it has its own language. Be careful not to use confusing terminology in your copy, because that will really hurt your sales. Be consistent in your writing and always look for areas to improve in. Keeping a person engaged through the entirety of an article is a difficult thing to do, and compelling a reader to make a purchase is even harder. However when you start to see direct sales coming from a compelling call to action at the end of a blog post or copywrite on another type of content material, you can feel confident that you’ve chosen the right investment for you and your business.