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  • Amir Amar

The Benefits Of SEO For Your Business



Small businesses have a lot to benefit from SEO. It is not an exaggeration to say that businesses that don’t practice SEO are in far worse situation than companies who invest in search engine marketing.

SEO offers a number of advantages to small business owners and this is what we will discuss in this article.



Here is a summary of the benefits of SEO


For starters, SEO will help you create a better, faster and friendlier website for users.

Despite the name, search engine optimization is not only about search engines but the focus is on the user. When your users are happy, search engines are happy as well. Following good on-page SEO techniques improves the user experience and this creates a number of short term and long term benefits. If you think about it, one of the main reasons you have a website is to increase and differentiate your customer base.

It is a fact that businesses that have a website grow twice as fast as businesses that don’t have a website. SEO will help you gain better rankings in search engine result pages and this translates to more targeted visits and essentially to more customers.

The web is definitely one of fastest growing markets in World economy but it is not the only one. A successful SEO strategy will help you find new markets and explore new economies.

Social media platforms and mobile marketplaces can take your traffic levels to a whole new stage by boosting your SEO performance. An SEO optimized website is fast, easy to use and compatible with mobile and tablet devices.



SEO Return on Investment


One of the hidden advantages of ranking in the top positions of the SERPs is brand awareness. Users are more likely to trust a brand when it appears in the first places when they search for a term rather than brands that don’t have a good web presence.

Small businesses that need to build brand awareness need to invest in SEO and gain top positions for the terms related to their business. This is not the 90’s anymore and search engines play a very important role in building or destroying a brand. A good SEO approach means more traffic and a great way to build a dedicated fan base through email marketing.

Email marketing existed before social media and it is still a very important source of traffic and revenue. In fact, many successful bloggers claim that most of their money comes from their email lists and not from social media or other medium.

While working on your SEO, make it easy for users to subscribe to your newsletter.


There are two ways to do this


First: Follow the changes made in the SEO industry and make the necessary changes to your website to adhere with the latest standards.

You don't have to be an SEO expert but you need to be informed and willing to take action.

Second: Hire a reliable SEO company  Part of their job is to advice you on the latest developments so you won’t miss any opportunities. Imagine two businesses in the same niche, selling similar products at similar prices. One of them has a search engine optimized website and the other one has a non-optimized web presence. Do not underestimate the power of search engines and SEO and don’t forget that if your competitors are doing SEO and social media marketing then you have to do it as well. If on the other hand they are not doing any of this stuff, then it’s your chance to differentiate and make a step ahead.


A webpage with high rankings will also gain more social media exposure. The relationship between SEO and social media is by-directional.

Social media popularity is good for SEO purposes and SEO brings more social media visibility. In simple words, searches are more likely to LIKE a page when it is found in the first positions of the search engine results than a page that does not have good rankings.


Create an SEO friendly Website


First of all you need a website. This may sound weird but it is a fact that more than 50% of American businesses do not yet have a website.

This is a figure from a recent Google survey which also states that businesses that use the web are expected to grow 40% faster than those who don’t.

So as a first step you need to register a domain name and develop a website for your business.


Design and implement a digital marketing strategy


Second, you need someone to design your digital marketing campaign. That someone is either an SEO with enough experience to go beyond SEO or a digital marketing manager. You need to consider money spend on SEO as an investment and not a cost.


Learn how to do SEO yourself


If outsourcing SEO is out of the question, then no problem you can do it yourself and still benefit from the advantages. Here are 3 basic steps that anyone can follow. Do keyword research - Most SEO campaigns begin with keyword research. What keywords is your audience using when searching on google? Use those words to incorporate into your site. Create pages that are optimized for search - Once you’re done looking for the keywords you wish to target, you’ll need to create pages that can rank for these keywords.

These pages can come in a variety of forms. Depending on your target keyword, it could be your homepage, a landing page, a product page or a blog post. Fix your website’s technical issues - The fastest way to identify all the technical issues with your site is to run an audit with Site Audit. Once the audit is done, it will point out all the URLs on your site facing any issues.

Conclusion


SEO is not only important for businesses that compete online but it is a necessary investment for all companies. Having an optimized website is the absolute minimum these days. Any money spend on SEO should not be considered a cost but an investment.

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