Traditional Marketing vs Digital Marketing
While having a marketing budget is important for any small business, it’s equally important to spend it in the right direction and make the most of it.
For many businesses, reaching the right “marketing” decision is not easy, even though it can make a huge difference in their results.
By gaining clarity on the digital marketing vs traditional marketing aspect, a business can get a better idea of which marketing method is appropriate and how it is should be applied. For instance, if you decide to use social media marketing to build your brand and increase your customer base, you could do it yourself or hire a reputed digital marketing firm like us to take care of it.
Running a successful business is not just about choosing the appropriate market or having a high quality product. It’s also about leveraging the right kind of marketing techniques in order to reach out to your target audience and convert them into leads or customers.
Some businesses may give less preference to marketing, but if any serious business wants to increase profits, it will almost always have set aside a proper budget for marketing.
Even if you do acknowledge the need for effective marketing, the whole digital marketing vs traditional marketing debate might stump you. The reason for this confusion may arise due to the fact that even though a lot of marketing is done in the traditional way, digital marketing is steadily gaining an edge.
Yes, there are a percentage of people who don’t use the Internet for conducting any transactions. However, a considerable chunk of the population is regularly using the Internet for multiple purposes, including making their day-to-day transactions.
As a business, you need to ensure that you are ahead of your competition. Which means you cannot just depend on outdated marketing methods anymore.
On the surface, digital marketing may look different than traditional marketing in a big way as it is all about the fourth P: promotion. However, the fact of the matter is, digital marketing is highly effective because it does not ignore any of the four Ps of marketing.
Digital Marketing vs Traditional Marketing: Downside of Going Traditional
While traditional marketing is still effective, it’s not the only way to make your product popular among your target market. Today, technology has grown and is enabling businesses to connect to their audience like never before. Which is why it’s important to consider the drawbacks of traditional marketing before investing in it.
One of the biggest and the most obvious limitations of digital marketing is that there is little or no interaction between the customers and the medium used for marketing.
Traditional marketing is a one way street where a business is able to broadcast or provide information to their target audience about its product or service. This brand building exercise is done in the hope to attract the attention of the right people and maybe convert them into customers.
Traditional marketing is dependent on promotional methods that once executed cannot be updated. Whether it is a static text print ad in your local newspaper or a television commercial, you will have to place a new ad to replace the old one in case of any change. While this may not seem like a huge factor, but it does make a big difference in the long run.
For instance, let’s say you run a magazine ad promoting your latest widget. After which, you make a major update to it that can make a significant impact to the sales numbers. Can you change the ad on fly? Of course not, which can put a huge dent in your marketing budget overtime.
The recurring costs in traditional marketing can prove to be a huge investment that may or may not give a good return. Your ad in the local newspaper will only be effective if it is seen by your target audience on the day it gets published. And what are your chances of that?
If you want to reach out to them again, you need to create and run a new print ad campaign. Or when you create and distribute posters or fliers in your area, it’s an investment you are making for a one time exposure. Compare that to content that you create on your website that can bring in target visitors for years to come at no additional cost.
Do you want to target customers working in a certain industry and fall in particular age group? Traditional marketing offers you little help when it comes to customizing your campaign and targeting a specific customers.
Even though you can use traditional marketing techniques to market to certain segments, you cannot go after targeted customers. When you’re using online ads, you have the option to not only reach out to the right kind of customers, but also show them offers that are tailored towards them.
Let's face it, one of the strengths of digital marketing is the fact that it can easily be updated and adjusted. Unlike in traditional marketing wherein it takes a lot of effort to tweak. Imagine your print ads having the wrong percentage discount, how can you correct that if the prints are already out? On the other hand, editing digital marketing campaigns is just a few clicks away.
At the basic level, traditional marketing has never failed to attract people based on discounted prices or special sales. However, when it comes down to offering more unique, customized pricing options, you may hit a brick wall. If you analyze the options given to you in print marketing, you may not find the needed space to display all your pricing options – even though these can help you convert more people into customers.
When executing a traditional marketing strategy, it is essential to know how effective it is to ensure you’re not investing in the wrong direction. Unfortunately, results that you get from traditional marketing cannot be measured easily and efficiently.
However, when you launch an online marketing campaign, you can effortlessly identify where you are going wrong and if it is successful or not.
Here are some more stats to help you understand the growth and prominence of digital marketing…
Regardless of the business you are in, you need to take the importance of digital marketing into consideration. Or else you may lose out to competition that is taking advantage of the latest digital marketing techniques.
Now, truly understanding digital marketing trends and applying methods that are suitable for your business may not be your specialty. It may take a considerable amount of time and investment to see favorable results. In such a scenario, working with a specialized digital marketing agency like ours can help you get a high return on investment. Contact us if you’d like to discuss your digital marketing campaign.
Setting a marketing budget is one thing, but making sure you get a good return on your investment is something else. Which is why it makes sense to focus only on those marketing channels and methods that are more likely to give you the best bang for your buck. The digital marketing vs traditional marketing debate is age old, and it’s far from over. However, given the advancement in technology, there is no denying the fact that digital marketing can help a business generate qualified leads/sales without putting a dent in the wallet. The risk is definitely smaller when compared to traditional marketing. If you look around, you’ll find businesses of all sizes taking advantage of digital marketing, especially because of the lower cost/barrier to entry when compared to offline marketing methods such as print advertising. Even though print ads can help in brand building, digital marketing can assist a company in building a strong foundation for effective promotion. And it can be done with a much smaller budget. There’s no doubt that print ads can work great if done properly. However, without consistency, print advertising will fail to give favorable results. Whether you choose to advertise in a major magazine or your local newspaper, you need to be ready to spend huge money over a long period of time. Also, when it comes to print ads, what many businesses fail to understand is the circulation aspect.
Digital Marketing vs Traditional Marketing: Why Choose Digital
For some brands, especially the well-established ones with a huge offline audience, traditional marketing may be too expensive to ignore. But for the many small businesses that are trying to make a mark on a tight budget, digital marketing can prove to be a savior.
Higher Level of Customer Engagement
Traditional marketing doesn’t allow direct interaction with customers, whereas digital marketing offers a higher level of engagement and interaction. Whether it is through social media comments or email messages, your target audience is instantly connected with you through various digital marketing channels. Your brand can also easily build better and long lasting relationships with customers by interacting with them via video, surveys or webinars.
Ease of Measuring Results
When you give away brochures, distribute fliers or advertise in magazines, you don’t know how far your marketing is going to be successful. You may be headed in the wrong direction, but there’s no way to tell.
Unlike traditional marketing, digital marketing lets you measure results. It allows you to play a clear-sighted marketing game, rather than a blind one.
You have access to a ton a information about your prospects and customers to help you understand where you are going.
Bigger Audience Range
Using digital marketing, you can create a highly customized campaign and widen your reach to different cities or even different countries.
Less Expensive & More Effective
When it comes to spending money on marketing, your return on investment decides whether your campaign was successful or not. There’s no surprise that digital marketing fetches you a better ROI because it’s cheaper than traditional marketing/advertising in more than one way.
Decision Time: Digital Marketing vs Traditional Marketing
We would hope we've convinced you with data and facts that digital marketing is definitely the way to advertise as a small business. If you've already tried traditional marketing before and haven't seen the rapid growth results you wanted, then give digital marketing a shot. There is little risk and great reward. That's not a combo you see often in the business world.
Our experts can even take off a little of the pressure. They do all the work for you.